AC

Adrian Cavaleru

articles

11 articles
2026 Email Segmentation Strategy: Best Practices & Examples

2026 Email Segmentation Strategy: Best Practices & Examples

Generic email blasts are quietly killing your conversions. When you send the right message to the right person at the right moment, everything changes — open rates climb, unsubscribes drop, and revenue follows. Here's the complete playbook for email segmentation in 2026, from foundational best practices to advanced VIP and cart abandonment tactics.

Mar 23, 2026 ~11 min read
What is AMP for Email & Why It Matters for ROI

What is AMP for Email & Why It Matters for ROI

What if your subscribers could book a demo, browse products, or fill out a survey without ever leaving their inbox? AMP for email makes that possible, and the impact on conversions can be dramatic. Here's what you need to know.

Mar 13, 2026 ~6 min read